How To Make Your Event App Pay For Itself


A mobile app makes a great investment for any event, but many organizers worry about the cost of creating an app. But did you know that you can nullify the cost of app development? Not only do apps make it easier for guests to interact and enjoy the event, but they can also cover running costs. Look through our top five ways to earn and save money with your event app.

Reduce Printing Costs

An event app allows you to save time and money on printed materials. Instead of wasting money printing programs and schedules, let your event app do all the work for you! The app’s calendar can sync with the phone’s calendar to allow guests to save events. Fairs, festivals, or conferences with simultaneous performances and activities benefit from this feature. You can save hundreds or thousands of dollars in printing with a digital schedule. Stop wasting time and money printing flyers, brochures, and inserts to promote events.

Advertising and Sponsorships

The best way to make money with your event app is to offer advertising opportunities. There are plenty of ways to advertise in an app that can earn back the money you spend and even earn more! Our mobile app development features creating internal banner ads for promoting sponsors. When finding sponsors for your event, you can offer special packages to advertise on the app. Ads bought for the app can cover the cost of development.

Saving time saves money

Push notifications save your event organizers time and money when announcing unexpected changes. Your app can address location or time changes with the push of a button. This also can help save even more time and printing costs. Before, to alert guests of changes, staff would have to take the time to create posters to announce them. By using your app’s push notifications, guests are notified immediately.

Increase Event Performance

Increase event performance and attendance by evaluating extensive app analytics. Statistics are a great way to cut money-wasting events, performances, or booths by understanding what attendees want. Knowing exactly what is getting the most attention at your event can help attract more attendance to future events. Get additional feedback with surveys sent to your app users.

Hire Free Photographers

Let your attendees and organizers take photos and videos of your event to share on the app to remember the event or share online. Hiring professional photographers can cost you an average of $150-500 per hour. Image the final cost for a 2- or 3-day event! But this cost can be avoided by recruiting your attendees and organizers as free photographers. Many people take photos during events regardless, so why not take advantage of this by offering a place for them to share photos. You can even entice them into sharing their photos by creating contests for the best picture.

Investing in an app for your event doesn’t have to cut into your profits. An app can increase your gain by saving money, offering advertising opportunities, and lessening manual work.

Want an Event app of your own? Contact us at Carlson Technologies Inc to get started.


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